The Competitive Intelligence Handbook provides an overview of how useful information is gathered and where it is to be found. This Handbook is a field guide for anyone needing to decipher the business climate.
Sample the sections below to see how useful The Competitive Intelligence Handbook can be.
Chapter One: An Overview of Competitive Intelligence
Chapter Two: The Axioms of Competitive Intelligence
Chapter Three: Public Information
Chapter Four: The International Background of CI
What others have said about The Competitive Intelligence Handbook:
"There are almost endless sources available for learning to manage competitor information. [The Competitive Intelligence Handbook]..., provides a clearer view of the process of competitive intelligence than other sources."
Information Ecology: Mastering the Information and Knowledge Environment
Thomas H. Davenport & Laurance Prusak
"This compact and reasonably priced volume is an excellent introduction and overview of the competitive intelligence (CI) field."
Business Information Alert
Richard Combs Associates, Inc.