Sample the sections below to see how useful The Competitive Intelligence Handbook can be.
Chapter One: An Overview of Competitive Intelligence
Chapter Two: The Axioms of Competitive Intelligence
Chapter Three: Public Information
Chapter Four: The International Background of CI
What others have said
about The Competitive Intelligence Handbook:
| "There
are almost endless sources available for learning to manage competitor
information. [The Competitive Intelligence Handbook]...,
provides a clearer view of the process of competitive intelligence
than other sources." Information Ecology: Mastering the Information and Knowledge Environment Thomas H. Davenport & Laurance Prusak |
| "This
compact and reasonably priced volume is an excellent introduction
and overview of the competitive intelligence (CI) field." Business Information Alert |